Museum of Cake and Pastry-Kuo Yuen Ye/郭元益糕餅博物館

Project : 郭元益糕餅博物館

Category : 品牌設計

Illustrative design : Stanley Dai 史丹力夫

Client : 郭元益糕餅博物館

Museum of Cake and Pastry-Kuo Yuen Ye

Kuo Yuan Ye has over one hundred years of history, it resets marketing position and represents a new image of Museum of Cake and Pastry, to build a connection with customers. The design concept is from the original story "A shoulder pole" of Kuo Yuan Ye, and it symbolizes a cradle that Kuo Yuan Ye carries traditional culture and heritage of Taiwanese pastry. The sign we designed conveys etiquette of eastern virtues, the outer frame is a shape combination of shoulder pole and pastry, and to emphasis the Chinese characters in the middle with elegant lines. The corporate brand identity design combines western and eastern elements, it presents rich culture and multiple developments of Kuo Yuen Ye Museum of Cake and Pastry, it also symbolizes Kuo Yuan Ye is expanding into new fields and developing new strategies.



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