Project ：策略規劃/ 營運模式/店面改造 2.0
【Friendly | Seeking for Common Good | Local 】
Carrefour i-mpact, making an impact with each little “i”
Carrefour impact, a #new independent store founded by Carrefour in 2019, connects with consumers via #five product appeals; namely, “Unpacked,” “Nature Friendly,” “Sustainable Products,” “Social Enterprise,” and “Buy Local.” The goal is to ensure that purchases made by consumers contributes to the sustainable development of the society.
A #transparent, bright white space was constructed for store staff to listen to customers’ questions and demands and respond to them accordingly. Additionally, two #circular display racks were installed to define the various sections and guide customer movement. The #core values of the store were converted into tangible, visible text in the form of big information signs and small “value cards.” The overall space was white in color and embellished with business-related colors of green and dark green. All of the objects were placed after considering the conditions of visitors of all ages, allowing even children and older adults to read and use the items comfortably.
To construct Carrefour impact, the Taiwan Design Research Institute (TDRI) collaborated with 3+2 Design Studio to integrate Carrefour brands and redesign existing space. Additionally, it worked jointly with its strategic partner #insight & #impact Hub Taipei to address various core issues: They engaged in multi-party communication and discussion regarding how to renovate and transform the current space; conducted preliminary analyses and research; and maximized the use of the current space given its limited size. Said space included the counter, hand-based rice milling area, education flip cards, and the concepts of five major selections. The overall area and the concept of sustainable cycles are brought together, where recycled materials and display racks are used in different ways to meet actual site demands.
Contrary to the emphasis on “high sales volume per unit area,” more space is allocated to promote good products, differing from the abusive use of space to display numerous products commonly observed in hypermarkets. The goals are to ensure that all customers learn about the philosophies that Carrefour upholds and its commitment to #sustainable development.
Let’s all take part in the pursuit of common good!!
"Carrefour i-mpact "，改變從每個 i (小我) 出發 !
本次以台灣設計研究院 (TDRI)為中心，串連3+2 Design Studio進行品牌整合與空間設計改造，及策略夥伴 #台大智活 #impact Hub Taipei (社會影響力製造所)協助聚焦核心議題：針對舊有空間進行一連串多方溝通討論，導入前期分析與研究，在有限變動內做最大利用，包含櫃檯 / 手作碾米區 / 教育翻翻牌 / 五大選品理念...等，整體空間結合永續循環的概念，使用回收材質與模組展櫃，可視現場搭配出適合的組合方式。