OH BEAR CAR/台灣喔熊餐車

Project :行銷規廣專案

Category:造型攤車設計

Client:交通部觀光局X郭元益

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HOK

HOUSE OF KUO

Afternoon tea

優菇客

 Organic

Good choice

for Health

跳舞牌
Gofukuya

Wu Fu Yang

Knitting 

 曦之麗

Frusirnag

FRU+SIR+NAG

 台灣教育100

Education 

100 Selection

 田野挑茶

Pick & Share 

TEA

 氣味記憶坐標

Smell Taiwan

Memories

 喆味

Tasting

Original Flavor

Taiwan image:

Tourism Bureau Taiwan cooperated with famous centenary pastry brand "Kuo Yuan Ye", to create a cute and representative design dining car. The mascot of Tourism Bureau Taiwan is OhBear, taking its adorable image as focus and adding interactivity, this dining car shows energy and colorful characteristics as Taiwan image.It's impressive design attracts touristers successfully, and become a great promotion instrument of Taiwan tourism.

本次交通部觀光局與百年歷史的郭元益攜手獨家打造屬於台灣的代表性吉祥物餐車,餐車造形以「台灣喔熊」為主,將超萌角色與郭元益的企業理念結合,將餐車塑造新形象。餐車造形以台灣喔熊實體公仔飛越於餐車上增加互動性,餐車主體以郭元益企業色彩與台灣喔熊圖案巧妙結合,以活潑鮮明的造形特色吸引觀光客,讓餐車成為最佳的移動式推廣銷售平台。